B2B SaaS account-based marketing benchmarks
A benchmark shows what normal looks like for a B2B SaaS ABM program. Each figure sits beside its source, sample and date, and ranges with no stated sample are labeled that way.
Key facts
- Forrester's State of Business Buying 2024 puts the average B2B buying decision at 13 people, with 89% of purchases involving two or more departments. B2B SaaS buying committee size benchmarks →
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