About ABM for B2B SaaS

ABM for B2B SaaS is an independent editorial site about one subject: account-based marketing for B2B SaaS companies. It covers target account lists, buying groups, channels such as LinkedIn, running ABM in the CRM and measuring it on pipeline, for teams that sell software to other businesses.

Who is it for?

The site is written for the people who plan and answer for an ABM program: heads of marketing and demand generation, ABM and field marketers, sales leaders whose reps work named accounts, and the operations people who set up the CRM and ad platforms behind it.

It is not written for ecommerce, consumer apps or small one-call sales. ABM makes sense when a deal is large enough, and the buying group wide enough, to justify attention account by account.

What does it publish?

Two kinds of page, each built to answer one question.

• Topic pages cover one ABM problem each: what to decide, what to set up, which numbers to watch and where programs usually go wrong.
• Articles go deeper on a single question, framework or benchmark. They are listed together and grouped as guides, benchmarks and comparisons.

Everything is free to read.

How is it written?

Three rules shape every page.

1. Pipeline, not reach. Pages are framed on opportunities, pipeline and revenue from target accounts. Accounts reached and engagement scores appear, but they are not the goal.
2. Every number has a source. Each figure is tied to a named study and publisher, with the sample and date where the source states them. Ranges without a stated sample are labeled that way. Platform rules come from the platform's own documentation. The methodology page explains how sources are chosen.
3. The answer comes first. Each page opens with the answer to its main question, and each section opens with the answer to its own heading, so a reader in a hurry can stop there.

Who writes it?

The ABM for B2B SaaS editorial team covers account-based marketing for B2B SaaS companies: target accounts, buying groups, signals, channels and measurement. Every page names its sources and labels ranges that have no stated sample. Pages are reviewed and updated as platforms and data change.

Want to talk it through?

Reading a page is not the same as looking at a target list. A free consultation with an ABM expert is available for teams that want to talk through their own program. Meet with an expert.